Have
You Discovered The Benefits Of Using Social Media?
Social media; now I am fairly sure that
you have all heard and read about it but are you using it? When
asking this question I am not talking about using it to keep in
contact with your friends and family – I talking about using it to
promote your business. I meet many business people each week and I am
often astonished at the amount of them who merely dismiss the idea,
it is as if they just do not want to know or perhaps they just do not
have the time.
In my experience it is the business
people that are aged over thirty that are the ones most likely to shy
away from using the likes of Twitter and Facebook. They say to me
that these are things that their children use and that they are too
busy trying to run their business and to keep their business going
during these difficult economic times. The point that they are
missing or that they are simply unaware of is the fact that social
media could well be what enables their company to survive the
recession.
Whether you are for it or against it
there is one company that is very much for it and that is Google.
They regularly communicate that they love social media and that it is
now a part of their algorithm – the way in which they rank a
website. How many times have you seen a Facebook business page or a
Twitter account highly ranked in Google? It is happening more and
more these days.
The fact that Google is looking for
website owners to use social media is a good enough reason to start.
I want my website to rank highly in Google and therefore I keep up to
date with their communications about the best ways of promoting a
website. To write regular blog posts is something else which Google
have stated that they like as it adds “freshness to a website”.
Once the blog post has been uploaded to the blog you can then tweet
(on Twitter) that you have a new blog post and your followers can
then, if they so wish, go and read it. You can also add a similar
notification on Facebook.
I am mainly mentioning Twitter and
Facebook in this blog post however there are many other social media
platforms which you can use such as Pinterest and Google plus. I must
admit that it is time consuming and at times it can be quite tedious
but believe you me people like myself would not be spending this
amount of time if it was not bringing us the benefits. To create that
social media footprint for the major search engines is now seen as a
must for those of us that want to receive high levels of traffic from
search.
But social media is beneficial for
reasons outside of search. The connections that you make via the
people who follow you on Twitter and Facebook are also potential
customers. By regularly communicating with these followers can enable
you to make a whole raft of new long term business relationships.
I could write forever about this subject
and the benefits however I do not want you to feel that I am in any
way preaching. However please feel free to contact me if you have any
questions. john@greatdealscolchester.com 0r 07796 302941
