Support and interest from local press and media can be very helpful for any business, whether new or ongoing. We all need to attract as much attention for what we do and if the local media take an interest in what you do then that's a win-win scenario. You are getting some FREE editorial which can be costly if paid for, but also the connections you make via the press to keep them interested in what you do and anything that they may follow up on.
The key is to develop a good relationship with your local media and keep them interested in what you are doing? Sometimes they will like the idea and perhaps give you some editorial coverage, sometimes they wont. And remember they have a business to run too and ideally are looking at you advertising with them, so consider local media in any marketing plans, they can do some GreatDeals and can provide excellent help on budgets, targeting and campaign effectiveness for both press and radio.
We were fortunate enough to have editorial in both the Essex County Standard and The Gazette here in Essex, Colchester, link attached here: Local press coverage
Or paste this in yr browser: http://edition.pagesuite-professional.co.uk//launch.aspx?eid=a2b16ba5-a1a3-4eda-9554-b7f982168c4e
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